A long-time sponsor of FanX Salt Lake City, Utah’s top injury attorneys felt like they were yet to make a true connection with pop culture fans or understand the ROI for their participation in the show. In 2019 as the title sponsor, they needed to up their game with a consistent brand message, trackable ROI, and a truly authentic presence.

Fans have strong opinions about their favorite fandoms… so it was time to settle things once and for all, in FANDOM COURT! Attendees formed teams on-site to litigate some of the biggest debates in the geek world - from Kirk v Picard to Griffindor v Slytherin, they made their cases in front of a jury of their peers for prizes (and of course, bragging rights!). Our show floor courtroom was packed for all ten cases, with fans lining up to participate! Not only did it provide great brand exposure for Siegfried & Jensen, but it added top-notch content to the show. We heard from attendees and show runners alike that it was their favorite experience at that year’s event. 

In addition, we generated ROI with the Siegfried & Jensen Legal Lounge (complete with photos of their “legal partners” - lawyers from the geek world!) where guests could get real legal advice from lawyers from the firm. This generated leads along with goodwill in the community.